Thousands of women are trafficked every year in their hopes of finding a better life abroad. IOM works hard to empower women and other people vulnerable to trafficking.

IOM’ s anti-trafficking campaign video won the Best Overall Award at South Africa’s 9th MultiChoice VUKA! Awards.

The TV spot is the product of a fruitful collaboration between IOM and international advertising firm, Saatchi and Saatchi. Created pro bono by Lesley Anne Roe of Saatchi & Saatchi and directed by Amy Alais of Fresh Eye Film Productions in Johannesburg, the campaign video also walked away with the best soundtrack award. Both awards were won in the Professional Category.

Focusing on a girl in Zambia being lured into prostitution in South Africa with the false promise of becoming a model, the video encourages viewers to see the truth and to call IOM’s counter-trafficking helpline for South Africa 0800 555 999.